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Thursday, February 28, 2013
Friday, February 22, 2013
Thursday, February 21, 2013
GM's Chevrolet Is The First To Finally Get Hands-Free Siri Integration In Cars
The integration will let roadsters make hands-free calls to iPhone contacts, play songs from iTunes and more.
General Motors' Chevrolet is the first to get hands-free Siri integration in its Sonic and Spark models. Now, iPhone-toting drivers on iOS 6 will be able to integrate Siri with the cars' in-vehicle infotainment system, Chevrolet MyLink.
The integration will let roadsters make hands-free calls to iPhone contacts, play songs from iTunes, listen to and compose iMessages or text messages, and add appointments to their calendar.
We've known for awhile that consumers were going to be able to drive Miss Siri in various vehicles from brands such as Mercedes, BMW, and Jaguar, but GM is the first to get there.
Friday, February 8, 2013
The 5 Best Super Bowl Commercials of 2013
The Ravens won the game, but which advertiser won the laughs and viewers in between the action on the field? Watch the Super Bowl’s best commercials this year below. Did we miss one you liked? Tell us in the comments.
Taco Bell: When some octogenarians bust out of their retirement home, they get into all kinds of teenage trouble: Regrettable tattoos, public displays of affection, breaking and entering, pyrotechnics, and finally, some late night Taco Bell. The directors found some great character actors — especially that guy who presses his nipple against the restaurant window — and a cool Spanish rendition of “We Are Young,” by the band fun.
Samsung: Funnymen Seth Rogen and Paul Rudd are both called in to Samsung HQ for a meeting about their “Next Big Thing” ads — but they’re battling each other over who truly deserves the gig. Rudd gets some of the best lines against Rogen: “I’ve never seen you so excited about something that isn’t food.” “Are you sure you aren’t here to see a guy named Sam Sung?” But then the commercial takes another meta turn, skewering the other commercials that have come before it, as Rudd and Rogen pitch ideas: Talking babies (E-trade), Asian rappers (Wonderful Pistachios) and sending a guy into the galaxy (Axe). Other cameos include Bob Odenkirk and LeBron James.
Best Buy: Amy Poehler, shopping for electronics, has many questions for a helpful young Best Buy employee. Questions like, “What’s LTE, is it contagious?” “Can I use a dongle with this?” “Does it make you uncomfortable when I use the word dongle?” Amy Poehler is a goddess. P.S.: The definition of “dongle,” in case you were wondering.
Budweiser: Not everyone will agree. But this heartwarming commercial about a man who reunites with the Budweiser Clydesdale he raised from infancy tugged at the heartstrings of viewers. Many Twitter users said it brought tears to their eyes. It goes to show that dogs aren’t man’s only best friends.
Tide: It probably wasn’t a favorite commercial in San Francisco, but it played well elsewhere. A 49ers fan finds a miracle Joe Montana stain on his jersey, and considers it to be a religious experience and good omen for the game… until his wife, a Ravens fan, uses Tide to wash it. It was perfect for the Super Bowl, with a tone that was, er, spot-on.
Bonus:
Mercedes-Benz: Another flashy big-name celeb commercial — this time starring Willem Dafoe, Kate Upton and Usher — it’s a clever spot about a man who considers selling his soul to the devil for a car, but he realizes that he doesn’t have to. He can afford it.
Mercedes-Benz: Another flashy big-name celeb commercial — this time starring Willem Dafoe, Kate Upton and Usher — it’s a clever spot about a man who considers selling his soul to the devil for a car, but he realizes that he doesn’t have to. He can afford it.
Saturday, February 2, 2013
Windshield and Windshield Wiper Maintenance
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Friday, February 1, 2013
Chevrolet Introduces "Find New Roads" Global Tagline
Chevrolet Will 'Find New Roads' as Brand Grows Globally Aligns around the world behind singular vision
Chevrolet is the world's fastest-growing major automotive brand and as it continues to expand its global operations it is aligning its engineering, design and retail operations behind a single vision and communications platform – Find New Roads.
The foundation of this new guiding principle is Chevrolet's legacy of innovation and commitment to doing the right thing for consumers. Find New Roads will be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets.
"Find New Roads embraces the spirit of ingenuity that has been in Chevrolet's DNA since the beginning and it will continue to guide every aspect of our business moving forward," said Mary Barra, senior vice president of Global Product Development. "We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.
"As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better."
Since the launch of the Cruze mid-size sedan – the brand's first truly global vehicle – in 2009, Chevrolet sales have grown about 38 percent.
"This is the right time to launch this initiative with over 20 vehicle launches globally in 2013," said Alan Batey, vice president, U.S. Sales, Service and Global Marketing. "We are continuing to grow globally, especially in key emerging markets, and Find New Roads will help us drive even more consistency – both internally with our employees and externally with customers."
Chevrolet's approach to marketing and the retail experience is already aligning with this new global vision. Last year Chevrolet selected Commonwealth, a newly formed advertising agency, to service Chevrolet advertising around the world. The brand also has launched a program to train dealership personnel to approach every aspect of their business differently to improve the retail experience.
In addition to driving internal consistency for Chevrolet, Find New Roads also will be used in advertising around the world, beginning in the United States this quarter.
"Find New Roads will enable the whole company to rally around a consistent theme for the brand, and at the same time serve as an external message that works in all markets," said Batey. "The theme has meaning in mature markets like the U.S. as well as emerging markets like Russia and India, where the potential for continued growth is the greatest."
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality.
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